☎ +7-968-664-82-13
✉ info@edelweissconsult.ru 


Establishing a Powerful Brand Identity

 Your brand is a representation of your company’s core essence.

It’s what sets your organization apart and differentiates you from your competition.

Our team works with you to establish an authentic, well-defined brand positioning strategy that will clearly

differentiate your brand, what your company represents and explains why your customers should choose you.


Our brand development strategy provides you with these 10 key points of brand communication:

  • Industry trends and opportunities
  • Competitor analysis
  • Customer insights and expectations
  • Communication audit
  • Stakeholder and brand alignment
  • Business strategy and goal setting
  • Mission, vision and purpose (the why behind the what)
  • Value proposition
  • Positioning
  • Go-to-market planning


The truth is we live in a branded world. Whether you choose to brand or not—good or bad—a brand exists (or eventually will) that represents your company’s people, products and/or services. Below is a list of why top companies invest in brand development.

      • Make it easier for the customer to buy
      • Make it easier for the sales team to sell
      • Brand clarity and delivery spurs employee motivation
      • Increase the value of your company over time
      • Brand definition brings clarity to your business goals and direction
      • A well-developed brand works for you 24/7
      • The brand development exercise creates innovation
      • Saves money on future design and advertising costs
      • A strong brand creates preference which equals profit
      • Attract talented employees


1. Clear Goals

Most businesses do not know where to start when it comes to growth—and if they do, their goals are not SMART (specific, measurable, attainable, realistic or timely). Our process will help you clearly define your goals and move your business towards the objectives that directly impact your bottom line.

2. Clear Messaging

Products and services that can communicate clearly—will be more successful—even if their competitors have a better product. Our process will help you clearly communicate your brand’s message and how it solves your customer’s problems.

3. Innovation

An amazing thing happens during our process, you are forced to think about your business in new ways that fosters innovation. The brand strategy is then interpreted and dramatized into a world-class creative platform (logo, website, collateral, packaging etc.).

4. Grow Well

To compete in today’s ultra-competitive marketplace your brand must cut through the clutter. And it must also keep the customers you have and turn those customers into promoters through great customer service. Our process will help you grow well.


Нажмите, чтобы позвонить нам.
Нажмите, чтобы написать нам.

☎ +7-968-664-82-13
✉ info@edelweissconsult.ru